Between securing a location, assembling a crew, casting talent, and coordinating schedules, producing an advertising shoot is like making a small movie. With lots of players and lots of moving parts, keeping everyone satisfied and in the loop is an exciting challenge and one that my team and I love to take on.

We were recently tasked with shooting a library of images for Medifast, a Maryland-based company at the forefront of sensible weight-control. Shooting with seasoned talent over two days in a sprawling, gracious residence in Bethesda, our team of seven and a terrifically supportive client and agency made our job of producing the more than twenty-five images a piece of cake.

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